Hi, I’m
Stephen
Doucette
Data Nerd – Marketing Guy
About Me
Proven ability to develop and execute data-driven strategies that optimize marketing spend, enhance customer experiences, and deliver measurable results.
Possessing a deep understanding of the digital landscape, I excel in leveraging advanced analytics, testing methodologies, and emerging technologies to inform strategic decision-making.
Expertise in:
- Diving deep into channel performance, ad testing, and conversion funnels to steer campaigns and decide on future investments.
- Conducting in-depth market, competitive, and audience analysis.
- Implementing search and conversion optimization strategies.
- Skilled at building and leading high-performing cross-functional teams.
Personal Interests:
- Girl Dad – I have two amazing daughters!
- Game Theory – Designed and sold multiple game concepts.
- Sci-Fi Literature and Movies – I simply can’t get enough Science Fiction.
- Serial Entrepreneur – Everything from Tea Proprietor to writing Trucking Tax Software
- Neuroscience – The science of the brain truly is a wonder.
- Artificial Intelligence – The future is now, everyday I learn more about AI.
- Sports Fandoms – Detroit Lions and Indiana Pacers (I know…)
Resume
Western Michigan
Family and Consumer Sciences; Human Sciences Communication
Ball State University
Journalism Graphics; Photojournalism
Gannett - Online Editor
Created editorial strategies and engaging content for journalism web properties. Managed a team of 10+ operating 24/7 online news, content and web development.
Imagine Media - Co-Founder
Agency offering creative solutions for marketing, design, and custom software solutions. Clients range from industrial companies, to medical providers, to Hollywood movies, to pure-play ecommerce brands.
Global Director of Performance Marketing (Omnichannel and Retail Media)
Manage and mentor a team of digital marketers to ensure successful execution of marketing strategies across global markets and channels.
Director of Digital Strategy
Analyze and interpret advertising performance and make thoughtful, high impact recommendations with respect to advertising strategy to achieve campaign/company goals.
Ecommerce and Digital Marketing Manager
Developing and implementing integrated, multi-channel marketing plans. Design and Develop front and back-end website and ecommerce customization tools
PROJECTS COMPLETED
DEVELOPED
GENERATED
Contact
Let's talk
Got a project? don’t hesitate to contact.