Stephen Doucette

Hi, I’m

Stephen
Doucette

Data Nerd – Marketing Guy 

About Me

Accomplished digital marketing leader with a 20+ year track record of driving global growth and profitability.

Proven ability to develop and execute data-driven strategies that optimize marketing spend, enhance customer experiences, and deliver measurable results. 

 

Possessing a deep understanding of the digital landscape, I excel in leveraging advanced analytics, testing methodologies, and emerging technologies to inform strategic decision-making. 

 

 

Expertise in:

  • Diving deep into channel performance, ad testing, and conversion funnels to steer campaigns and decide on future investments.
  • Conducting in-depth market, competitive, and audience analysis.
  • Implementing search and conversion optimization strategies.
  • Skilled at building and leading high-performing cross-functional teams.

Personal Interests:

  • Girl Dad – I have two amazing daughters!
  • Game Theory – Designed and sold multiple game concepts.
  • Sci-Fi Literature and Movies – I simply can’t get enough Science Fiction.
  • Serial Entrepreneur – Everything from Tea Proprietor to writing Trucking Tax Software
  • Neuroscience – The science of the brain truly is a wonder.
  • Artificial Intelligence – The future is now, everyday I learn more about AI.
  • Sports Fandoms – Detroit Lions and Indiana Pacers (I know…)

Resume

Education & Work Experiences
1992 - 1995

Western Michigan

Family and Consumer Sciences; Human Sciences Communication

1996 - 1999

Ball State University

Journalism Graphics; Photojournalism

1999 - 2005

Gannett - Online Editor

Created editorial strategies and engaging content for journalism web properties. Managed a team of 10+ operating 24/7 online news, content and web development.

1998 - Present

Imagine Media - Co-Founder

Agency offering creative solutions for marketing, design, and custom software solutions. Clients range from industrial companies, to medical providers, to Hollywood movies, to pure-play ecommerce brands.

2022- Present

Global Director of Performance Marketing (Omnichannel and Retail Media)

Manage and mentor a team of digital marketers to ensure successful execution of marketing strategies across global markets and channels.

2006 - 2022

Director of Digital Strategy

Analyze and interpret advertising performance and make thoughtful, high impact recommendations with respect to advertising strategy to achieve campaign/company goals.

2005 - 2006

Ecommerce and Digital Marketing Manager

Developing and implementing integrated, multi-channel marketing plans. Design and Develop front and back-end website and ecommerce customization tools

SOFTWARE & ANALYTICS
PROJECTS COMPLETED
0 +
WEBSITES
DEVELOPED
0 +
AD REVENUE
GENERATED
$ 1 B+

Contact

Available for consulting

    Let's talk

    Got a project? don’t hesitate to contact.

    •  
    •