Hi, I’m
Stephen
Doucette
Data Nerd – Marketing Guy
About Me
Proven ability to develop and execute data-driven strategies that optimize marketing spend, enhance customer experiences, and deliver measurable results.
Possessing a deep understanding of the digital landscape, I excel in leveraging advanced analytics, testing methodologies, and emerging technologies to inform strategic decision-making.
Expertise in:
- Diving deep into channel performance, ad testing, and conversion funnels to steer campaigns and decide on future investments.
- Conducting in-depth market, competitive, and audience analysis.
- Implementing search and conversion optimization strategies.
- Enhance customer understanding and drive business growth by leveraging data and analytics.
- Skilled at building and leading high-performing cross-functional teams.
Personal Interests:
- Girl Dad – I have two amazing daughters!
- Game Theory – Designed and sold multiple game concepts.
- Sci-Fi Literature and Movies – I simply can’t get enough Science Fiction.
- Serial Entrepreneur – Everything from Tea Proprietor to writing Trucking Tax Software
- Cognitive Neuroscience – The science of the brain truly is a wonder.
- Artificial Intelligence – The future is now, everyday I learn more about AI.
- Sports Fandoms – Detroit Lions and Indiana Pacers (I know…)
Resume
Western Michigan
Family and Consumer Sciences; Human Sciences Communication
Ball State University
Journalism Graphics; Photojournalism
Gannett - Online Editor
Created editorial strategies and engaging content for journalism web properties. Managed a team of 10+ operating 24/7 online news, content and web development.
Imagine Media - Co-Founder
Agency offering creative solutions for marketing, design, and custom software solutions. Clients range from industrial companies, to medical providers, to Hollywood movies, to pure-play ecommerce brands.
Global Director of Performance Marketing (Omnichannel and Retail Media)
Manage and mentor a team of digital marketers to ensure successful execution of marketing strategies across global markets and channels.
Director of Digital Strategy
Analyze and interpret advertising performance and make thoughtful, high impact recommendations with respect to advertising strategy to achieve campaign/company goals.
Ecommerce and Digital Marketing Manager
Developing and implementing integrated, multi-channel marketing plans. Design and Develop front and back-end website and ecommerce customization tools
PROJECTS COMPLETED
DEVELOPED
GENERATED
My Skills & Services
Insight-Driven Consulting
Audience Intelligence: Deeply understand your audience’s demographics, preferences, and behaviors to tailor marketing and products.
Conversion Optimization: Pinpoint and resolve drop-off points in your sales funnel to increase conversion rates.
- Content Engagement: Analyze content interaction to personalize experiences and boost customer loyalty.
- Customer Journey Mapping: Obtain a holistic view of customer journeys to resolve frustrations and improve satisfaction.
- Data-Driven Testing: Validate optimization ideas with data to ensure effective changes.
Performance Marketing and Retail Media
- Amazon Optimization: Improve visibility and sales with Amazon SEO, PPC, AMC analytics, storefronts, and launch strategies.
- DTC Capabilities: Build a strong direct-to-consumer presence with website development, digital marketing, and data analytics.
- Retail Marketplace Expansion: Manage campaigns and optimize performance on marketplaces beyond Amazon.
- Digital Marketing: Drive results with multi-channel strategies, market research, creative services, and strategic consulting.
- Data-Driven Performance Insights: Optimize all marketing efforts with thorough data analysis and actionable insights.
A.I. Integration and Automation
- AI-Driven Communication: Enhance customer interaction with AI chatbots, email automation, and knowledgebases.
- Content & Social Media Management: Personalize content and improve engagement using AI for creation, scheduling, and analysis.
- Data Analysis for Decision-Making: Leverage AI to analyze trends and sentiment for informed business strategies.
- Operational Optimization: Increase productivity by automating tasks, such as sending emails, updating databases, scheduling, analyzing data. Streamline all your processing with AI automation workflows.
Development and Design
- Website Design: Enhance customer interaction with AI chatbots, email automation, and knowledgebases.
- Mobile App Development: Personalize content and improve engagement using AI for creation, scheduling, and analysis.
- Custom Software: Leverage AI to analyze trends and sentiment for informed business strategies.
- Automations: Increase productivity by automating tasks and streamlining document processing with AI.
Consulting:
- Digital Marketing
- eCommerce
- Retail Media
- Personas
- Journey Mapping
- Analytics
- A.I. Audit
- Search
- Optimization
- Teaching
Research:
- Product
- Insights
- Personas
- Journey Mapping
- Analytics
- SEO
- CRO
Marketing:
- SEM
- Marketplace
- Email Marketing
- Social Media
- CTV / OTT
- Design
- Creative
- Copywriting
- Geotargeting
Programming:
- Websites
- Apps
- Software
- Custom A.I.
- Database
Artificial Intelligence:
- Automations
- Workflows
- ChatBots
- knowledge base
- Scraping
- Lead Gen
- Scheduling
